People are more and more cautious about giving their email away. If you ask them for it, they always ask back: “What are you going to send me?”
They don’t want spam and they don’t want irrelevant emails.
The restaurants that are able to acquire their customers’ emails are the ones that get the most return customers.
And it’s those restaurants that are able to stay in business because those customers just keep coming back.
So how do those restaurants get their customers to be comfortable giving out their email addresses?
I’ll be going through every way a restaurant can collect emails from their customers.
Beware of surprise: some of these e-mail collecting tactics are right in front of you and you could have emails in databases that you aren’t even using!
Methods of Collecting Emails
Being a foodie and all, I’ve been to a lot of restaurants in my life. Most restaurants don’t make any effort to collect email addresses from customers. Big mistake. But the ones that do, they think of these ways. These are the most common ways I’ve seen restaurants collect emails:
- Clipboard
- Bowl/Fishbowl
- Tablet/Device
- Text Message Signup
- Website
How To Let Customers Know
- Posters/Signs
- Table Tent
- Servers/Staff
- Survey
- Partnering with other businesses or community members
- Search engines
- Social media
- Events
Increasing Conversion Rate w/ an offer
- Sweepstakes
- Photo contest
- Giveaway
- Birthday Club
- Anniversary Club
Collecting Emails Naturally
- Mobile app
- Loyalty program
- Reservations
- POS system
Which way will you implement in your restaurant?
